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Into the Light: Contouring for Day and Night

Written by Lisa Shor, New Age Spa Institute on November 3rd, 2016.      0 comments

Contouring and highlighting are effective methods for enhancing facial features when done correctly. In case you haven’t been following these mega trends, contouring is the use of shadows to slim the face and minimize undesirable features, whereas highlighting is the use of light to bring forward certain features. The fascination with contouring and highlighting has been gaining popularity, and public interest is not likely to wane anytime soon.

 
A Trend Emerges

Back in the day, let’s call it before Kardashian (BK), artists used whatever was available to create a highlight. If the color was right, and the reflective particle size was small enough, it worked great. The majority of clients that came to a makeup counter were amazed when the artist did a two-minute cheek with blush, bronzer and satin shimmer highlighter, and they would generally purchase all three products. If it wasn’t in their budget, this artist would tell them to purchase the blush and the bronzer, and use a satin shimmer eyeshadow on the tops of the cheekbones to highlight. With today’s prevalence of social networking platforms, and interactive features such as store locaters and user reviews, customer engagement is greatly encouraged. Not only has brand loyalty increased, but the desire to purchase new makeup technology has also increased. The visual medium of contouring and highlighting seems to be an allure that trendy and loyal clients alike cannot resist.

These trends are all about marketing. Contouring was already valued at around 8 million dollars in 2014, which jumped to approximately 29 million in 2015. Marketers are fully realizing the value of advertising potential on social networks and blogs. In 2013, out of 14.9 billion beauty industry related videos, approximately 9.8 billion were makeup tutorials generated by beauty vloggers. Those numbers appear to be on a meteoric rise. Anyone old enough to hold a blush brush can search “contour,” and millions of vloggers are instantly at their fingertips with detailed contouring tutorials.
Contouring+guide
 

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