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Massage How much is too much? and what is the Industry charging?

Written by Sally Doubleday on August 31st, 2017.      0 comments

We all know that Wellness is key to a healthy Lifestyle, so many factors contribute to Wellness, one in particular is recommended for true health benefits for mind, body and soul. This being Massage.
With massage being so popular, and being integrated into ones weekly or monthly routine, I ask the below questions
 
  1. How much are we charging for a full body Massage?
  2. How much is too much?
  3. How often do you recommend a full body Massage to your clients?
  4. Do you offer Massage as a therapy within your business?
  5. What is the percentage of massage therapy vs other therapies?
  6. What is your average cost of goods for a full body Massage?
During my recent holiday to Hawaii, I took the liberty to book a massage at one of the Hotels on Waikiki, upon making my reservation for a 75-minute Lomulomu Massage, I was asked to pay $360 NZ dollars.
Wow, I thought to myself, I have been fortunate to experience Massage throughout many countries, and this would have to be the most expensive Massage that I have ever paid for. This massage will have to be outstanding!

My Massage was great, location nice, therapist fantastic, but on reflection I just can’t justify the Cost. Even though there was nothing to fault with my service, and the ultimate experience, knowing overheads of a massage, I would have to conclude that I was paying this outstanding charge due to prime location of the hotel Spa, and the cost also included surcharges and an automated Tip.

Since returning I have researched through-out our Industry here in NZ, as well as overseas countries, here is a table of costs of Massage within our industry. How do these compare with you?
So I ask the question again, how much is too much for a full body massage and what are you prepared to pay?
 

Area/Country

Length of Massage

Price

New Zealand

Day Spa, Kerikeri

60 min

$90 NZD

Resort Spa, Matauri Bay

80 min

$225 NZD

Resort, Queenstown

75 min

$155 NZD

Suburban Thai Day Spa, Auckland

60 min

$99 NZD

Mobile

60 min

$80 NZD

Mall, Auckland

55 min

$105 NZS

Day Spa, Auckland

60 min

$115 NZD

Suburban Thai Day Spa, Auckland

60 min

$99 NZD

Mobile

60 min

$80 NZD

Japanese Foot Reflexology, Auckland

60 min

$109 NZD

Spa Resort, Auckland

60 min

$135 NZD

Hotel, Auckland

60 min

$150 NZD

Mall, Auckland

55 min

$105 NZS

Rural Day Spa, Cromwell

60 min

$90 NZD

Other Countries

Hotel Spa, Hawaii

75 min

$360 USD

Hotel Spa, Fiji

60 min

$195 FJD

Day Spa, Australia

60 min

$95 AUS

Thailand Spa

60 min

$100 NZD

Thailand Street Spa

60 min

$12 NZD

Germany

60 min

$110 EURO

Italy

60 min

$160 NZD

Hong Kong

60 min

$60 NZD

Cruise Ship

75 min

$220 AUS

   
Topics: Massage
 

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