phn 021-732-018
JOIN US ON FACEBOOK icot1 facebook
SABM Marketing Tools - Home Page Advertisment

Articles

Email me when new posts are made to this blog

What’s your message?

Written by Gael Wood on January 4th, 2017.      0 comments

What makes you/your services different than everyone else? More special? More awesome? Come up with 5 things right now, bam, there’s your marketing plan!

THIS is why you can charge what you are worth, it’s not a competition, it’s about finding the clients that connect with what you do.

Here’s mine for an example:
1. Full 60 or 90 minute hands on time. (MORE value)
2. Customized session combining techniques to give you the best results. (PERSONAL service)
3. Aromatherapy included every session. (EXTRA value)
4. I will come to you. (Major CONVENIENCE)
5. 20 years experience (KNOWLEDGE that only comes with experience = QUALITY)

So what about you?? What’s your awesome?
What is your MESSAGE? Who are you here to help?
My message is self care for women, you can’t take care of others if you don’t take care of your-self, and massage therapy is AMAZING and can improve your life!!

My OTHER MESSAGE is that YOU can make the money you want while helping people and even start your own business, because YOU CAN. It’s my job to get my message out daily and it’s your job to get your message out daily.

Who do you help? How do you do it, and why? Get your message out DAILY, don’t be shy, there is only one you!

You know the other story you tell yourself? “people here can’t afford massage, they only want discounts, they won’t rebook ect ect.”

Yeah that’s just a story. It doesn’t feel like a story because you say ” these are FACTS, I know what people in my area make”.
Yeah, some but everyone? I’ve told myself stories for years!! “It’s seasonal here I can’t make $$ in the winter blah blah blah…..”
It is seasonal, but my story about what that means for me is only true if I create it!

What if it’s NOT true? What if you changed it to:  “There are people who will pay for massage and appreciate my skills and talents. There are people that know what quality is and don’t always look for the cheapest option and I WILL find them!”
 

Comments

STAY UP TO DATE WITH THE LATEST INDUSTRY NEWS.

SIGN UP FOR OUR MONTHLY NEWSLETTER.

First name
Email
 

FOLLOW US

 facebook

ABOUT SPA & BEAUTY NZ

Spa & Beauty NZ provides spa and beauty therapists with the knowledge to stay at the top of the industry. Whether you’re looking for information on new products through to starting your own business, you can find all the information and support you need to be successful in this industry.
linkRead more
 

HAVE YOUR SAY

Share your experiences with the community and let us know what information you would like to see.
linkLet us know your thoughts
 

ADVERTISE WITH US

Want your business listed in our supplier database? Have a product professionals need to know about?
linkTalk to us about advertising