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Born to be Beautiful | Part TWO

Written by Stefan Mazy on July 10th, 2014.      0 comments

WHY IS DNA IMPORTANT?
 
Each of these genetic outcomes has attached to it; significant quanta of data including the age of the subject on sample date as well as specific conditions experienced by the subject at that time. Accompanied with a growing sample set, DNA science can now correlate individual SNP variances to specific skin outcomes based on age, population, and race improving the accuracy of outcomes by a factor of 10.

In other words, the sample data collected by SkinDNA International can clearly demonstrate that a Caucasian female between the ages of 55 and 65 with specific known SNP variances is likely to experience quantifiable outcome in terms of skin conditions.
Skin DNA Beauty Therapy Blog
A 22 year old subject with the same genetic variances can reasonably expect the same outcomes if preventative measures are not taken.

While some may be sceptical and prefer to rely on visible interpretations of the skin to treat aging, the underlying issue has not necessarily been addressed but rather a temporary band aid fix.
 
And whilst one could also have their patients use a copious amount of skincare product, 40  different supplements and have them undergo every treatment possible - I'm sure most will agree that this isn't practical and no matter how excited the patient is to try all these products, we all know that in 2 days time the bag of goodies will never see the light of day again - its been pushed in the too hard to do pile!
 
THE ROLE OF DNA SCIENCE IN COSMETIC MEDICINE
 

The million dollar question -  What implications does DNA Science play in cosmetic medicine? Cosmetic medicine is becoming more of a science than just “beautifying” ones face with quick fix applications. Just like knowing your genetic risk in developing Alzheimer's disease in the medical world and doing what you can to minimise the risk, genetic testing in our profession is being used to create a personalised solution to better tailor to specific aging traits before they become apparent.

The job role of a skin specialist is now leading towards tailoring the solution around the problem and providing that new level of personalization for our patients. By incorporating specific skincare ingredients, with supplements and professional treatments you can target those areas that hinder the higher genetic weaknesses.
 
Through the guidance and overseeing of our customers and patients, genetic testing is being used to advance beyond the ʻone-size-fits-allʼ suggestions by adapting a targeted treatment plan that:
  • Is scientifically proven to incorporate the most effective modalities for the patient;
  • Eliminates pushy sales tactics instead using science allow the patient to come to their treatment plan conclusions; and
  • Drives the patient away from the internet and self-diagnosis, and back into the physical clinic where professional advice awaits.
This information provided by genetic testing, in conjunction with professional services and products, can provide your patients with the ultimate clinical anti-aging solution. This allows patients to achieve the optimum levels of both intrinsic and extrinsic dermal protection with long- term results. Gone are the days where we say “eat an apple a day” or “just wear sunscreen and you'll be fine”.
 
For example, the identification of a SNP variation in the MMP-1 gene responsible for excess collagen breakdown may consist of a prevention plan to include collagen promoting treatments such as Radio Frequency and Infrared treatments, MMP-1 Inhibitors such as LED treatments - in particular Orange, and near IR lights, collagen promoting skincare such as Bi peptides and supplements like Whey Protein or N-Acetyl Cysteine.
 
CURRENT CONSUMER PROBLEMS

DNA testing in our profession not only helps us better administer targeted treatment plans but it also eliminates a number of current consumer problems.
 
The biggest consumer problem is that there is too much choice with over 25,000+ products on the market. Can you imagine trying to find something that's right for your skin and knowing that of the 25,000 products maybe a handful are right you? Its almost discouraging. Furthermore how many of our patients have approached us with damaged skin because they “thought” that this product was right for them – but in fact was actually the opposite?
 
The second biggest consumer problem is that there is a big prevalence of a short term focus where consumers are focusing on the now – correcting and not the future - preventing. It is clearly much more cost effective and beneficial for everyone to start taking action now to delay the signs of   aging before the damage gets worse – whens its often too late.
 
Our Industry has dramatically grown over the past decade due to the baby boomer generation, however the younger generations to follow are smarter and more health conscious, and as an industry we must adapt to the changing habits. With a new generation comes new approaches to treating skin aging.
 
SkinDNA International research has identified 4 kinds of patients in our field that are ideal candidates for taking a DNA test:
 
EMOTIONALLY  DISTRESSED
These are patients that question and wonder if what they are doing is right for their skin.
 
THE PROACTIVE
Those who realise the power of prevention and want to take action now before its too late. These people are aged generally between 20 and 40 years.
 
KNOWLEDGE  DRIVEN
Patients who are driven by wanting to understand every aspect of themselves - and this is growing at an exponential rate.
 
THE CONFUSED
Its this class that we all deal with the most. Patients who do not know what to use for their skin, who think soap is “just as good”, or commonly they have a cupboard full of failed promises and are struggling to find what is right for them.
 
CHANGING THE INDUSTRY DNA 

“DNA testing is revolutionizing our industry, what's unique about it is that its doing this in a non competitive way. It is not a skincare product nor is it an anti-aging treatment. It is a tool designed to synergise everything this industry has to offer - allowing to scientifically select the most suitable modalities designed for each individual patient.” Stefan Mazy - SkinDNA International.
 
“Your skin's genetic risk can't be changed, but other factors that coincide with your skin's genetic risk can. Knowing from a genetic test that you're at increased risk to certain premature aging conditions can allow you and the patient to pay closer attention to its warning signs and to tailor preventive health strategies accordingly and take the right steps to protect your skin's future health and appearance”.
 
Lifestyle factors naturally play a big role in maintaining long term healthy skin, however you have a considerable head start if you have certain genes that permit you to excel. By adjusting lifestyle  and utilizing a custom targeted skincare regimen, science has proven you can have a positive impact on how your genes work, compensate for areas in which your genes are not functioning at an optimum level and potentially even prevent the aging of your skin.
 
As the skinʼs ageing mechanisms are further identified, and further insights into the underlying processes of skin ageing emerge, better strategies to prevent the undesirable effects of skin ageing will follow. Is DNA the key to unlocking the fountain of youth? The answer is yes. it has provided the tools that have paved way for new strategies for diagnosis, treatment and prevention plans.
 
SKINDNA™ GENETIC TEST

SkinDNA technology has been an international success being featured on CBS the Doctors,  TODAY Show and Good Morning America to name a few. The recent partnership of SkinDNA International, with O Cosmedics has seen the simple DNA testing platform implemented throughout Australia and New Zealand with an overwhelming demand. O Cosmedics are leading the way by offering O Cosmedics SkinDNA Genetic Test as their new edition to their hugely successful clinic only skincare range.
 
The SkinDNA™ Genetic Test created by SkinDNA International is a revolutionary DNA laboratory test that examines 16 genetic markers (SNPs) in 5 categories associated with skin aging.  After a simple cheek swab, the sample is sent to the laboratory for processing and analysing. Your DNA results are then used to scientifically create a personalised guide and provides you with a unique

regime tailored specifically to you. This allows you to advance beyond the 'one-size-fits-all' suggestions - using the right skincare ingredients targeted to your own genetic blueprint.
 
The SkinDNA Genetic Test takes the guesswork out of skin care, instead using science to identify the most suitable skincare ingredients - based on your DNA.

Stefan Mazy leads the Head of Education for SkinDNA International.
For more information and stockist enquiries: call  PROBEAUTY on 0508 776.
Visit our Events Calendar for SkinDNA Trainings in August 2014!

This article was supplied by probeauty.
Phone: 03-351 6181
Freephone: 0508 776 232
Website: www.probeauty.co.nz
Beauty Therapy Suppliers NZ
 
probeauty are suppliers of:
  • O Cosmedics
  • Gatineau
  • FABY
  • Quoi
  • Stem Organics
  • Vani-T
  • Foot Peel
  • Sranrom
  • Japonesque
  • Essential Consumables
Beauty Therapy Suppliers
 

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