phn 021-732-018
JOIN US ON FACEBOOK icot1 facebook
SABM Marketing Tools - Home Page Advertisment

Articles

Email me when new posts are made to this blog

Professional Skin Analysis - Your Point of Difference

Written by Florence Barrett-Hill on July 28th, 2015.      2 comments

Professional Skin Analysis for Beauty Therapists Spa & Beauty Therapy Articles
Despite such an advanced beauty and skin care culture, it is disappointing that a majority of the skin analysis conducted in beauty therapy and skin treatment clinics is still of insufficient detail to be useful. The main reason for this is that in many clinics, detailed consultations and skin diagnostic tools are not being used.  

It could be argued that without these two fundamentals, we are providing diagnostic services which is often no better than what a client could get at a department store. Is it any wonder we have not grown past 8-9% market share of the personal care industry? 
 
None of this reflects well for the image of the skin treatment therapy profession, and the lack of use of credible procedures and diagnostic tools in conjunction with outdated knowledge is being used as a reflection of our base knowledge, which in all truth is far higher than perceived by the public. 
 
Example: If you still think that dehydration is a skin condition, then you are not likely to have considered how oil and water work in synergy, the physics of trans epidermal water loss and how the relevant ambient humidity affects water evaporation.
analysis-1.jpg
You need to re-educate!

Today, we should be far more aware of how the leading causes of a skin conditions will affect the cells and systems of skin. Today’s clients are more informed and want information and knowledge from you that they will not be reading in the weekly women’s magazines on the Internet. The client should be seeing you as an expert in “skin” and one that has an extensive understanding of skin structure and function.
 
Many skin treatment practitioners however, apply the approach of treating the symptoms and not the cause of skin conditions, and this can be why many treatment protocols fail to deliver the kind of results clients expect and deserve. By determining the cause of the condition(s), and what subsystems of the skin have been affected, more appropriate and effective plans of action can be formulated.

One of the reasons I believe we are not growing as quickly as we should in the “skin” industry is perhaps a reluctance to invest time to learn about new analysis methods and diagnostic technology.
analysis-2.jpg
 
Even with a detailed examination and consultation, how can we be sure that everything we see or hear is exactly what is actually happening within the skin? Text Box: The use of modern skin diagnostic devices is becoming in important part of credible 
skin analysis, Points of reference and monitoring of treatment success

How dry is dry, and how oily is oily?

We can’t assess this by looking or guessing and this is where skin diagnostic tools become absolutely imperative as part of a skin treatment therapists clinic and diagnostic service.
 
I have observed over the years, clinics spending tens of thousands of dollars on a modality to treat the skin but without one diagnostic tool being used to ascertain if that modality was even suitable to use on some skins. The term “suitable for all skin types” should be approached with caution. There are always risk factors to be considered.
 
Over twenty years ago, I began teaching a progressive method of skin analysis now known globally as the Pastiche Method®. At the time, it was the first non-product aligned, intensive program covering the major relevant aspects of effective, contemporary analysis and consultation.

In addition to a complete update of the relevant anatomy and physiology of the skin, The Pastiche Method® brought new competencies and skills including:
 
  • How to link skin structure and function to skin conditions    
  • How to quickly determine leading causes and to link that cause to skin structure and function. 
  • Understand the "cascade" effect that is a result of related conditions 
  • Determine triggers and contributing factors of the conditions  
  • How to prioritise condition treatment order for maximum results
When you've conducted a professional skin analysis, there should be a wealth of valuable information at your fingertips that will help you determine exactly what has gone wrong and what treatment solutions are required.

Not only should you know the clients:
 
  • Genetic history
  • Nutrition & Lifestyle
  • Cosmetic & medical history
  • Client skin type and risk for pigmentation
  • Intrinsic characteristics (born with a genetic predisposition)
  • Extrinsic characteristics (developed through clients work/play lifestyle)
  • Treatment risk factors & Client protocols for home care
You will also discover:
 
  • The leading cause of conditions
  • The secondary effect on cells & systems
  • Priority skin conditions
  • Secondary skin conditions for treatment preparation
Which will lead you to:
 
  • Identifying the FIRST priority skin condition for clinical intervention
  • Second priority skin condition for client home care and treatment preparation
  • What treatment modalities to use and in what order
Only with this knowledge can you prepare a credible summary report on clients skin conditions and prescribe effective treatment plans.
As mentioned, the fundamentals of determining cause and identifying affected cells and systems are the cornerstones of treatment success. Without this information, it can be a “hit or miss” approach to prescribing an effective treatment plan.
 
Many skin conditions require a multiple treatment modality approach, but which one to use first?  What order and frequency will be required?
analysis-3.jpg
Most often, when the cause of the skin condition is addressed first, the levels of improvement of subsequent treatment steps are accelerated; delivering faster and better results. Text Box: There are many
It is this type of knowledge and approach to skin treatment therapy that will elevate the industry in both the eyes of the public and the medical profession to enable us to “bridge the gap” between beauty therapy/clinical aesthetics and dermatology.

Thankfully, this approach to professional skin analysis is now becoming "the point of difference" in professional clinics in many parts of the world, however there is still much work to be done by our professional organisations and educators to promote, foster and support this type of thinking both here in New Zealand and Australia.

Professional career credibility along with increased earning potential and greater client satisfaction will be the obvious outcomes.

Article written by Florence Barrett-Hill from Pastiche Resources & Training.
 
Topics: Skin Care
 

2 Comments

kathy Trinh says ...
Absolutely love her. The best in the industry.
Margaret Walsh says ...
Supporting Florence and her Advanced Skin Analysis . We have a Global Success story living here in NZ so come on Kiwi Beauty Therapists start with Florences great advice tomorrow.

STAY UP TO DATE WITH THE LATEST INDUSTRY NEWS.

SIGN UP FOR OUR MONTHLY NEWSLETTER.

First name
Email
 

FOLLOW US

 facebook

ABOUT SPA & BEAUTY NZ

Spa & Beauty NZ provides spa and beauty therapists with the knowledge to stay at the top of the industry. Whether you’re looking for information on new products through to starting your own business, you can find all the information and support you need to be successful in this industry.
linkRead more
 

HAVE YOUR SAY

Share your experiences with the community and let us know what information you would like to see.
linkLet us know your thoughts
 

ADVERTISE WITH US

Want your business listed in our supplier database? Have a product professionals need to know about?
linkTalk to us about advertising