|Every good therapist knows the importance of performing a thorough consultation prior to her wax treatment; and she checks for any relevant contra-indications that may prevent or inhibit her from doing the treatment. And every good therapist goes out of her way to get to know her client – any preferences or likes that will help her client to enjoy her waxing experience more.
So, what makes one wax specialist better than all the others out there? What will make you stand out from the crowds?
The main two concerns waxing clients have are:
- hair growth patterns and changes, and
- ingrown hair management
It is also worth noting that many clients have fears and misconceptions about waxing. I've had many clients over the years that believe that waxing will actually increase hair growth – especially on the face. As you know, this is not true. Waxing does temporarily increase the blood flow to the hair follicle. However, the constant trauma and damage caused from ripping the hair out of the follicle will gradually weaken and disrupt the follicle enough to decrease hair growth. That is, if your client maintains regular waxing.
Hormonal changes is the only reason hair growth is stimulated or increased - especially on the face. So, waxing will never be the cause of facial hair growth. Hormones are to blame.
Your responsibility as a wax specialist is not just to perform a flawless service, but to get to know any misconceptions or fears your client may have; and to put her fears to rest.
Clients are very treatment savvy these days. They know what to expect from most treatment; and they will certainly pick up if you are cutting corners or letting your hygiene standards slip.
Ensuring you do the following three things with every treatment, will keep your waxing clients coming back every month:
- Wear gloves – clients will notice and appreciate the extra care you take.
- Finish your treatment with a cold/warm compress towel – a beautiful added touch!
- Turn your after wax soothing oil application into a relaxing ritual – a two minute leg massage will turn a functional treatment into something super pampering.
Women with hormonal imbalances are normally the most emotionally driven waxing clients. Hormone imbalances result in excess terminal hair on the face and body. Clients normally do notice the sudden change; however they are not always aware of what the cause is and what they can do about it.
Terminal hair is also called androgenic hair, because it corresponds to the level of male hormones (androgens) in the body. There are several reasons why women can experience an increase in androgenic hair growth. Most common reasons are stress and hormonal imbalances or changes.
Terminal Hair Growth During Childbearing Years
Women are most susceptible to hormone imbalances during their childbearing years (ages 25 to 40) as a result of birth control, pregnancy or general age-related changes within the body. These hormone fluctuations can cause an increase and/or decrease in hair growth patterns.
It is quite common for the body to take up to 18 months to balance in hormone levels after having a baby.
Hirsutism is a condition where women grow terminal hair over the face and chest. This pattern of hair growth is triggered by an increase in androgens. Most women who display this type hair growth generally suffer from acne, too. The most common causes of hirsutism are polycystic ovarian syndrome and menopause; both conditions should be diagnosed and managed with a gynaecologist. Because the condition is internal, hair removal efforts with hirsutism is an ongoing process. During this period clients may often become disillusioned and frustrated about not achieving the desired results from their treatments. It’s worthwhile taking the time to explain to your client that once her hormones settle, waxing results will improve.
Terminal Hair Growth During Menopausal Years
On the opposite end of the spectrum, the body’s natural aging process, thyroid disorders, or an iron deficiency may be related to hair loss – especially on the eyebrows. It’s important to educate your client on the best methods to fill in her eyebrows for a fuller look and to maintain facial shape. There are many great products on the market these days to help with this -retailing makeup products that will help you achieve this look is beneficial for your clients and your revenue.
Bikini areas can begin to lose hair and look “patchy,” or show signs of gray hairs can make a client feel as though she has lost her youth. These days women keep the greys away by colouring their hair; and there is no reason why pubic hair can be dyed to cover grays too! The alternative for many clients are Brazilian waxing or IPL treatments.
With menopause, estrogen fluctuations may cause the hair to fall out at a more rapid rate and slow hair growth – this good news for women who want the hair gone!
Waxing for Men
Women definitely make up the majority of waxing clients in clinics these days; however “Manscaping” is on the rise! With male waxing the aim is to create a very natural, well groomed look. To achieve this, keep the hair pattern on the body masculine and feather the edges so there are no sharp points or shapes. Men want to look masculine, not like silky smooth.
Male clients experience scraggly long grey hair peeking out the ears and nose as they age, obscuring the eyes and growing on the neck. Every facial that I perform on a man includes an eyebrow, ear, nose, and neck wax. My philosophy: you can drastically improve the look of your client’s skin, but nobody will notice how great his skin looks when he has unsightly grey hair poking out of his nose and ears! I recommend that with every male facial treatment, be sure to remove any hairs that peek out of his nostrils and ears. Never shape a male clients’ eyebrow, but always make sure to fix the “mono-brow”. Make sure to trim any long “mad professor” looking hair. Give your client a complete service that will improve his overall look while maintaining his masculinity. When people notice his well-groomed appearance and compliment him on it, it will be a reflection of your talent as an Aesthetician.
Prevention and Treatment of Ingrown Hairs
Ingrown hairs are unsightly and can be very painful if the follicle is infected. Encourage three homecare steps to prevent ingrowns: cleanse, exfoliate, and hydrate. These three steps will help prevent ingrown hair development and infection of the follicle.
All Aestheticians understand that sebum, bacteria and dead skin result in pustules. If follicle becomes infected, the result is pseudofolliculitis barbae (PFB). Cleansing helps control the amount of congestion, sebum and infection-causing bacteria on the skin surface. Exfoliating two to three times per week with a manual scrub and/or hydroxy acid complex can prevent cellular build-up that blocks the follicle opening and prevents the hair shaft from exiting to the skin surface. Finally, regular use of a moisturizer that has a high concentration of humectants to help draw in moisture may keep the skin supple and ease growth of the hair out of the follicle.
Some examples of humectants include hyaluronic acid, ceramides, glycerin, propylene glycol and butylene glycol. Some ancillary ingredients to help improve the skin after hair removal include tea tree oil to help minimize bacteria, hemp oil to assist with healing and repair, and retinyl palmitate or retinol to promote healthy cell regeneration and desquamation. Together, these healthy skin care practices at home can assist with ingrown hair prevention. We are fortunate to have a great range of Ingrown Hair Solutions in the form of Serums and Moisturizers to recommend to clients. These products are easy to retail and will do their job in minimising ingrown hairs.
Giving an exceptional treatment is only one half of the complete service offered. Retailing and recommending homecare is the second half of your treatment; and including this will ensure you off a “total package solution” to your client. Your retail recommendation should include proper cleansing, exfoliation and hydration. Retail these products to complete the experience, improve your credibility, and gain additional retail revenue. To be a bit different and stand out from your competitors, you can offer a “Bikini Facial” that includes a cleanse, exfoliate, extractions and moisturizer as part of your waxing treatment. Make sure to maintain a protocol that helps extract the ingrown hairs properly, hygienically and safely. When extractions are done by a professional, there is a decreased risk of infection, post-inflammatory hyper-pigmentation, and scaring.
Be the Expert to Your Clients
I encourage each of you to use your knowledge of the skin and hair and share it with your clients. This will build credibility. Plan your clients’ treatments out over the course of the year and retail the products they should be using to encourage longer, smoother and flawless results. Waxing is a very lucrative service in our industry and takes little time. It is considered a “bread and butter treatment” for many clinics. The best part, you can talk with your client as you administer the service because it does not warrant relaxation and ambiance. They will appreciate the distraction. Be a professional who sets a high standard of excellence with every treatment; and happy waxing!