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Spring/Summer 2018 Beauty Trends

Written by Lisa Niven on January 1st, 2018.      0 comments

1020-883 Another fashion month over, another set of beauty trends to start thinking about now.

And one thing is sure, spring/summer 2018 is going to be a great season for beauty. From glittering, shimmering, rhinestone-studded make-up across New York, London, Milan and Paris, to the best hair accessories to add to your wish list and the return of nail art, see spring/summer 2018's biggest beauty trends here.

Holiday Marketing How-To

Written by Jaclyn Strausser, L.M.E. on December 5th, 2017.      0 comments

Holiday Marketing How-to's 233x207 Planning around the holidays can seem repetitive and daunting, but it does not have to be.

Holiday seasons are a great opportunity to revamp and redirect focuses onto certain treatments and products in order to drum up extra sales, as well as keep clients engaged. During the holiday seasons, more people are on the prowl, scouring retail business trying to find unique gifts to give to the ones they love. 

Multimasking - the latest trend!

Written by Britta Heilmann on December 1st, 2017.      0 comments

Multimaskin K-Cosmetics 233x207 Masks are known for their special applications and problem solutions.

The difference with creams is that they are (as they are not formulated for daily use) much more loaded with active ingredients. Creams and also serums are designed as a long-term care or as a cure, while masks regulate especially acute skin conditions. It is available for dry skin, very low irritant and soothing for sensitive skin, as a skin care for mature skin, clarifying impurities and much more.

How the health of the liver affects the skin

Written by Samantha Dench, L.E., owner of Skin Deep and author of “Skin Deep: Demystifying Skin Care Solutions to Achieve Healthy, Glowing Skin” Share4 on November 14th, 2017.      0 comments

Healthy Liver, Clear Skin 233x207 Healthy Liver, Clear Skin

Skin care professionals are starting to understand that, in order to transform a client’s skin, they need to start looking inside the body. They understand that lifestyle choices greatly affect treatment of acne, rosacea, and melasma; however, they do not usually think of liver damage when treating the skin.

A STEP-BY-STEP: Gemstone Treatments

Written by Linda Bertaut on November 14th, 2017.      0 comments

Gemstone 233x207 Learn how to introduce gemstone treatments in the spa

The use of gemstones and color plays a major role in chakra alignment. Each color has its own frequency or vibration that can help to energize, stimulate, relax, or uplift the spirit. The seven colors of nature’s rainbow are associated with the seven colors of the chakra system. If a chakra is out of balance, a colorful gemstone can be used to restore balance.
Topics: Tips and Tricks

How to Successfully Cross-Promote Team Bookings

Written by harlean Windus, L.E., reiki practitioner at Classique Queen Anne Spa on November 14th, 2017.      0 comments

Cross-promote 233x207 Work as a team to increase clientele

Cross-promotion within the spa’s team is one of the best methods to increase clientele and ensure optimum retention rates. Along with training, superior skill sets, and passion, team members should possess excellent customer service skills to enhance the client's experience. This point is where team booking is critical. If staff adapts this mentality, success is guaranteed for everyone.

How to Sell Without Being Pushy

Written by Bella Schneider on October 20th, 2017.      0 comments

1b14052b3bd4d2cae7f68e260a8519dc M 233x207 Sales are never easy.

Torn between the desire to please clients and make money, skin care professionals often appear needy or too aggressive if they do not practice a well thought out selling strategy. How can professionals do that?
Topics: Tips and Tricks

Relationship Marketing 1, 2, 3!

Written by Kelly Richardson on October 20th, 2017.      0 comments

e2b191b749e2a6fcadc658283d40fef4 M 233x207 Client Attraction, Retention, and Upsells

Increasing revenue is important for skin care professionals and their business. Sales are not always skin care professionals’ strongest suit, but incorporating smart marketing strategies can help them and their staff increase revenue by attracting new clients, retaining existing clients, and upselling.

Are DIY Skin Care Treatments a Do or a Don't?

Written by Zoe Diana Draelos on September 27th, 2017.      0 comments

DIY Skincare 233x207 Do you have clients coming into your spa after a disasterous DIY at-home skin care treatment?

DIY treatments like the "burning face mask," can leave clients with a skin burn or breakouts, according to dermatologist Zoe Diana Draelos, M.D. Her advice—proceed with caution with any DIY treatment.

The benefits of LED Therapy

Written by Eclipse Skin Technology on September 26th, 2017.      0 comments

Light 233x207 Over the past few years there has been a lot of hype around LED therapy in the beauty industry

It is with good reason why more and more people are introducing LED into their salons and clinics. Our clients in particular have found LED a great match with facials to enhance results and offer a high end solution.
Topics: Tips and Tricks

Blemishes? Don't Panic

Written by DR. MED. Christine Schrammek-Drusio on September 6th, 2017.      0 comments

adult-acne-tease-233x207 The development and care of problem skin

Blemishes, pimples or pustules. Just about everyone has experienced some kind of problem skin at some time – whether during puberty or even as an adult.

Helping clients change up their skincare regime for summer

Written by Nicci Anstey on August 4th, 2017.      0 comments

Summer skincare How can I help clients change up their skincare regime for summer?

Summer can play havoc with clients’ skin. When exposed to the sun, skin heats up and this causes the pores to open, allowing any free radicals, dirt and grime to get in, as well as increasing sebum production. 

How clean is your IPL handpiece?

Written by Ruth Nicholson - NZ Laser on July 31st, 2017.      0 comments

IPL-SG Imagine you are next into the clinic treatment room all ready for your IPL hair removal treatment, 

you’ve been planning this for a while and now the day is finally here (Pardon the pun), - the therapist tells you she’s just done another ladies Brazilian before yours and now it’s your turn. Would your mind drift to ‘I hope her IPL handpiece is clean for me’?

Hello Spring!

Written by Wendy hill Cosmetics on July 31st, 2017.      0 comments

april-flowers-hello-april-hello-spring-Favim It’s been a chilly old winter here in NZ so far!

But as sure as the sun will rise in the morning, Spring will follow Winter. And so we look forward to the warmer weather, newborn lambs and beautiful spring blossoms.

What is Skin Analysis?

Written by Pia Kynoch | Verve Beauty Therapy on July 1st, 2017.      0 comments

shutterstock 100133651-skin-analysis 233x 207 We talk to people every day that want to do something about the overall quality of their skin…

but they’re just not sure what to use or why, or who to believe? With constant media bombardment, confusing media claims, and a number of ‘beauty’ practitioners that lack specific skin knowledge there can be a lot of crap to wade through unless you contact an expert skin therapist to help get you some real answers!



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