Get the Picture
It’s been said an image is worth a thousand words. In the case of the spa, a client’s first consultation and first before pictures can even be worth thousands of dollars in immediate and future revenue. There are some straightforward principles a professional can follow to monitor most present skin conditions and, often, the client’s biggest concerns center on aging, fine lines, and wrinkles. In the smartphone and tablet age, some treatment providers have turned to a simple, quick photo before prescribing treatment. Some have resorted to tablet-based applications that offer injection point marking or notation. These applications, though a step above a primary smart device camera, can be expensive or require a monthly subscription. Whether using a smart device, a standard flash camera, or a higher resolution DSLR camera, follow these steps to up the spa’s before and after photo game.
Regardless of a professional’s current ability to be on top of the consultation game by offering more comprehensive treatment plans and follow up with aesthetic imaging devices, he or she can use the simple tools they already have in hand to capture images. They can use markup features to notate trouble areas or highlight areas of focus for the client to achieve the results they sought after when they entered the spa. Aesthetics is all about returns: professionals expect return on an investment into a spa and clients hope for a return by way of a result from the treatment provided. These can and will take time to achieve, but monitoring all the wins by documenting each step and small enhancement can make all the difference for a client.
- Shoot against a solid backdrop. A black canvas is optimal, but white, blue, or chromakey are also effective.
- Shoot with markers. Always be sure gridlines are enabled on the device and be sure to tape a “T” mark for clients to stand consistently in the same spot. Take it one step further and mark the camera’s own “T” mark at least three feet from the subject.
- Shoot profiles. Capturing profiles can be essential in monitoring slight contour shifts or minor adjustments. Besides, when shooting only frontal before and after photos, blemishes can be enhanced by shadows and not appear in pure form.
Regardless of a professional’s current ability to be on top of the consultation game by offering more comprehensive treatment plans and follow up with aesthetic imaging devices, he or she can use the simple tools they already have in hand to capture images. They can use markup features to notate trouble areas or highlight areas of focus for the client to achieve the results they sought after when they entered the spa. Aesthetics is all about returns: professionals expect return on an investment into a spa and clients hope for a return by way of a result from the treatment provided. These can and will take time to achieve, but monitoring all the wins by documenting each step and small enhancement can make all the difference for a client.
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Austin Podowski, CEO of Synergy MedSales and CEO and founder of Aestheia Imaging is a past independent film actor, director, and producer that has transformed into an elite marketing specialist, serving as an a to z business development executive since his youth, with several successful launches in his portfolio spanning from digital marketing and advertising to dental, cosmetic, and surgical device companies. With nearly two decades of work-life experience under various mentors, Podowski acts as a bridge between enterprise and the changing ideals of coming generations, as well as a zipline of efficacious technology to commercial industry. |
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