Marketing your New Year
NYE Promotions
Are you cashing in on the New Year’s Eve crowd? Be sure to mention your NYE promotions. Invite guests to pre-book their NYE-Day appointment so they’re party ready! Start discussing the occasion with every client and offer party-goers a great NYE package. After all, who wouldn’t love to head out with a professional makeup application to ring in the New Year? Countdown to midnight becomes countdown to cash.
Pre-booking Specials
To help encourage January bookings advertise a pre-booking special –– extend a discount to clients that schedule an appointment for January in December. Make sure the promotion clearly states that the discount is not valid without a pre-book and service discounted day of service in January. The benefits are twofold— rewards clients and ensures steady business during the post-holiday slowdown months.
“Gift” Top Clients
Include low-value gift cards into holiday goody bags and give to top 25 or 50 loyal clients (depends on the size of your clientele). The cards may get passed onto family and friends so you might win a new client come January.
Gift-Card Contest
Use gift cards to run a contest on Facebook or your web site on the weeks leading up to New Years. It’s a great way to draw attention to your New Year pre-booking offers and specials. To enter, require people to sign up to your salon e-newsletter, “Like” your Facebook page or share your blog.
Think ahead to Valentine’s Day
In January start thinking ahead to Valentine’s Day promotions to kick off the month of February.
Give your guests something fun to look forward to!
Credit to BEAUTY MARK MARKETING for their great advice!!
Are you cashing in on the New Year’s Eve crowd? Be sure to mention your NYE promotions. Invite guests to pre-book their NYE-Day appointment so they’re party ready! Start discussing the occasion with every client and offer party-goers a great NYE package. After all, who wouldn’t love to head out with a professional makeup application to ring in the New Year? Countdown to midnight becomes countdown to cash.
Pre-booking Specials
To help encourage January bookings advertise a pre-booking special –– extend a discount to clients that schedule an appointment for January in December. Make sure the promotion clearly states that the discount is not valid without a pre-book and service discounted day of service in January. The benefits are twofold— rewards clients and ensures steady business during the post-holiday slowdown months.
“Gift” Top Clients
Include low-value gift cards into holiday goody bags and give to top 25 or 50 loyal clients (depends on the size of your clientele). The cards may get passed onto family and friends so you might win a new client come January.
Gift-Card Contest
Use gift cards to run a contest on Facebook or your web site on the weeks leading up to New Years. It’s a great way to draw attention to your New Year pre-booking offers and specials. To enter, require people to sign up to your salon e-newsletter, “Like” your Facebook page or share your blog.
Think ahead to Valentine’s Day
In January start thinking ahead to Valentine’s Day promotions to kick off the month of February.
Give your guests something fun to look forward to!
Credit to BEAUTY MARK MARKETING for their great advice!!

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