Whats your message?
What makes you/your services different than everyone else? More special? More awesome? Come up with 5 things right now, bam, there’s your marketing plan!
THIS is why you can charge what you are worth, it’s not a competition, it’s about finding the clients that connect with what you do.
Here’s mine for an example:
1. Full 60 or 90 minute hands on time. (MORE value)
2. Customized session combining techniques to give you the best results. (PERSONAL service)
3. Aromatherapy included every session. (EXTRA value)
4. I will come to you. (Major CONVENIENCE)
5. 20 years experience (KNOWLEDGE that only comes with experience = QUALITY)
So what about you?? What’s your awesome?
What is your MESSAGE? Who are you here to help?
My message is self care for women, you can’t take care of others if you don’t take care of your-self, and massage therapy is AMAZING and can improve your life!!
My OTHER MESSAGE is that YOU can make the money you want while helping people and even start your own business, because YOU CAN. It’s my job to get my message out daily and it’s your job to get your message out daily.
Who do you help? How do you do it, and why? Get your message out DAILY, don’t be shy, there is only one you!
You know the other story you tell yourself? “people here can’t afford massage, they only want discounts, they won’t rebook ect ect.”
Yeah that’s just a story. It doesn’t feel like a story because you say ” these are FACTS, I know what people in my area make”.
Yeah, some but everyone? I’ve told myself stories for years!! “It’s seasonal here I can’t make $$ in the winter blah blah blah…..”
It is seasonal, but my story about what that means for me is only true if I create it!
What if it’s NOT true? What if you changed it to: “There are people who will pay for massage and appreciate my skills and talents. There are people that know what quality is and don’t always look for the cheapest option and I WILL find them!”
THIS is why you can charge what you are worth, it’s not a competition, it’s about finding the clients that connect with what you do.
Here’s mine for an example:
1. Full 60 or 90 minute hands on time. (MORE value)
2. Customized session combining techniques to give you the best results. (PERSONAL service)
3. Aromatherapy included every session. (EXTRA value)
4. I will come to you. (Major CONVENIENCE)
5. 20 years experience (KNOWLEDGE that only comes with experience = QUALITY)
So what about you?? What’s your awesome?
What is your MESSAGE? Who are you here to help?
My message is self care for women, you can’t take care of others if you don’t take care of your-self, and massage therapy is AMAZING and can improve your life!!
My OTHER MESSAGE is that YOU can make the money you want while helping people and even start your own business, because YOU CAN. It’s my job to get my message out daily and it’s your job to get your message out daily.
Who do you help? How do you do it, and why? Get your message out DAILY, don’t be shy, there is only one you!
You know the other story you tell yourself? “people here can’t afford massage, they only want discounts, they won’t rebook ect ect.”
Yeah that’s just a story. It doesn’t feel like a story because you say ” these are FACTS, I know what people in my area make”.
Yeah, some but everyone? I’ve told myself stories for years!! “It’s seasonal here I can’t make $$ in the winter blah blah blah…..”
It is seasonal, but my story about what that means for me is only true if I create it!
What if it’s NOT true? What if you changed it to: “There are people who will pay for massage and appreciate my skills and talents. There are people that know what quality is and don’t always look for the cheapest option and I WILL find them!”

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