Dealing with No-Shows in Your Beauty Clinic
![]() |
Ula Western The Essentials Massage & Beauty | Director No shows are an unfortunate part of the Beauty Industry. One of the most helpful tools to combat the frequency of these are the automated reminder texts that most online clinic systems have now. I set my system up to remind clients the day before, so if they have forgotten they have time to organise work, babysitters etc... or to re-schedule allowing me time to fill their time slot without any inconvenience to me or them feeling awkward. |
![]() |
Trisha Taylor-House Esthetica Skin Revision Clinic | Director No-shows USED to do my head in! In February of this year I implemented a booking policy. Everyone pays a $30 deposit to secure their booking. If they give less than 24 hrs notice or no show, they forfeit their deposit. They can redeem the deposit at the appointment or choose to roll the deposit over on rebooking. We went from an average of 30+ short notice or no-shows a month to less than 3 a month!! |
![]() |
Nadia McCracken Contract Therapist/Tutor & SpaBeautyNZ | Director Personally, I don't like to call it a "Cancellation Policy". I think that in itself will make clients think you get a lot of cancellations; and it brings up a negative connotation. Start talking about a "Re-booking Policy". That has a much more positive connotation; and it will make clients think to rebook, not just cancel. |
- on your treatment menu/brochure
- gift vouchers
- framed on your reception wall & visible to all clients
![]() |
Louise Dickinson Chrysalis Clinics | Director Clients that don’t turn up, cost our business a lot of money. I have found trying to work with these clients rather than against them is always the best way to stop continuous “no shows”. What we do when a client does not turn up, is ask them when they make their next booking if they would like a courtesy call as well as our text reminder. |
We have on our treatment menu outlining this policy and the charge, be we will never actually charge them as I feel the negative reaction is not worth the few dollars. “No Shows'” will always be part of a running business, but working with them for the long term reward outweighs getting angry at customers.
We'd love to hear your comments & feedback on how you deal with no-shows.
Found this article helpful? You may also enjoy our article on Industry Tips on Eyelash Tinting.
Comments